> it's CARmaTM will give your profit margin a lift ;- ) and increased shareholder confidence pays a healthy dividend.
The caption read like this: The Chairman taps the CEO, who VM's the CFO, who intercoms the COO, who IM's the VP of Logistics, who emails the HR Director that it might be more time-efficient if Monday's 7 a.m. profit-forecast roundtable was held [while parked] under the Abernathy overpass on Hwy. 400 South.
This satirical, calculated act of frustration was their tipping point. Thought leaders realize gridlock leaches from each department's profitability and everyone's family time. So, whether you're the CEO or the maintenance tech, you’re castrated by gridlock - while your lost-opportunity cost is disproportionately profound.
From the Board Room to the Breakroom, gridlock is stealing from your bottom line. Here's a conservative loss formula for bottom-line purists:
Calculate 1000 employees x 10 min. per day lost to gridlock's effects = 10,000 minutes or 166 man-hours lost per day
166 man-hours x 22 work days per month
=
3667 hrs. in lost productivity
Avg. cost per hr. $25.00 x 3667 hrs.
=
$91,675.00 lost per month
$91,675.00 lost productivity/revenue x 12 months
=
$1,100,100.00 Loss
This does not include retail losses, trucking logistics, lost opportunity cost or the Sr. Management personnel multiplier ($100.00+ per hr. loss).
Now, what if you could recover 20%, 30% or even 50% of this loss? A nice increase in the bottom-line, a green-boost helping to increase shareholder confidence and as an added bonus - less road-stress leads to more family time for everyone.
So, where's the insightful comic epilogue? These directors spoke to their VP's who laid out for their managers and staff how by practicing CARma(simply slowing down, stop tailgating and allowing people to merge) they will help u-n-l-o-c-k-i-n-g gridlock.
And less gridlock equals a bigger productivity bonus next quarter. Basically, the ca-ching has a very persuasive [Pavlov's dog] ring.
“Besides the shear volume of single passenger cars – what triggers our incessant traffic gridlock?”
55% of our gridlock is the result of minor wrecks. These wrecks are directly related to unsafe, illegal driving habits:
Illegal Speed (avg. 70+ m.p.h.)
Illegal Tailgating (avg. 25’ @ 70 m.p.h.)
Ill Will (me-first blocking in Merge Zones)
"How will the it's CARmaTM campaign help reduce traffic gridlock, protect my employees and deliver Productivity2 ?"
In a cooperative effort between business thought-leaders, commuters and government, CARma's internal and external education & awareness campaigns will help reduce illegal, aggressive driving behavior – to help unlocking gridlock. it's CARma's campaign tenets are simple and universal:
> ease the pace > leave some space > encourage the merge
knowledge is profit >> educate your employees >> share CARma with your peers >> financially support CARma.
